Contingency Plan
A course of action prepared in advance of a potential problem; it answers this question: How does a brand respond in a way that will neutralize or minimize the damage, if X happens?
Contingency Plan
by Laura Savard | 2014/09/24
A course of action prepared in advance of a potential problem; it answers this question: How does a brand respond in a way that will neutralize or minimize the damage, if X happens?
