The process by which an organization expresses its brand promise to a target audience, preconditioning consumers to prefer a given offering and establish a favorable position within a given market by manipulating the tangible and intangible attributes that form the brand.

"The art and science of managing consumers' expectations."
~ Laura Savard, Brand Expressionist®, Blackcoffee®

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

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