Brand

A promise to deliver a clearly stated, unique and relevant benefit that is consistently expressed both tangibly and intangibly to differentiate the offering from competitors.

The tangible components of a brand, such as the brand's name and logo, are often trademarked to create defendable assets for the organization.

"A brand is an experience living at the intersection of promise and expectation."
~ Mark Gallagher, Brand Expressionist®, Blackcoffee®

See: Branding

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


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