Brand Washed

A consumer who holds either a positive or negative bias to a given brand, based on a set of false associations. (e.g., Beautiful people drink Veuve Clicquot. I drink Veuve Clicquot. Therefore, I am beautiful.)

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


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