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Blackcoffee
  • WHO WE ARE
    • FOUNDERS
      • LAURA SAVARD
      • MARK GALLAGHER
    • AT A GLANCE
  • WHAT WE DO
    • BRAND STRATEGY
      • BRAND MAPPING
      • BRAND POSITIONING
      • BRAND ARCHITECTURE
      • WORKSHOPS
    • BRAND IDENTITY
      • IMAGE MAPPING
      • NAMING
      • VISUAL IDENTITY
  • HOW WE DO IT
    • BRAND SIGNALS
  • WHO WE WORK WITH
    • WHERE WE FIT IN
      • EMERGING BRANDS
      • TRANSFORMING BRANDS
  • SEE EXAMPLES
  • INSIGHTS & RESOURCES
    • BLOG
    • BRAND TERMS
    • BRAND QUOTES
    • BRAND FACTS
  • GET IN TOUCH
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Brand Pessimist

by Laura Savard | 2014/09/24

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Brand Pessimist

A consumer who, when prompted, will question the merits of a given brand.

See: Brand Advocate, Brand Enthusiast, Brand Neutral
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Charlestown Navy Yard
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+1 617.268.1116

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Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

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