Brand Extension

The vertical expansion of a brand by leveraging the brand's value to stand for different products/services in new, unrelated, markets. (e.g., Crest's extension from toothpaste to mouthwash, toothbrushes, floss…)

See: Elasticity

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


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