Brand Essence
The distillation of a brand into a succinct core concept. This concept directly equates to the brand in the simplest, most single-minded terms and is fundamentally rooted in customer need. (e.g.: Volvo = safety).
See: Strategic Intent
The distillation of a brand into a succinct core concept. This concept directly equates to the brand in the simplest, most single-minded terms and is fundamentally rooted in customer need. (e.g.: Volvo = safety).