Big Hairy Audacious Goal (BHAG)

A clear and compelling 10-to-30-year goal that serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.
From James Collins' and Jerry Porras' 1996 article entitled "Building Your Company's Vision."

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

Rather use your own email client?