The process by which people in one culture or subculture learn to understand and adapt to the norms, values, lifestyles, and behaviors of people in another culture or subculture.

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

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