Don and Heidi Schultz ONCE SAID:

Brands are things marketing organizations [that's your business] use to try and make more money. Brands are investments for sure. But they need to pay some returns to the owners. Creating nifty, complex, complicated advertising concepts generally doesn't make any money for anyone other than the babbler.

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

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