Al & Laura Ries ONCE SAID:

Successful brands get into the mind slowly.
- A blurb in a magazine.
- A mention in a newspaper.
- A comment from a friend.
- A display in a retail store.
After a slow buildup, people become convinced that they have known about the brand forever.

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


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