Dan Herman ONCE SAID:
Branding is a methodical influence on the creation of beliefs in the consumer's mind. These beliefs pertain to a brand's 'instrumentality,' meaning the degree to which it enables consumers to achieve, do, or be what they want.
Branding is a methodical influence on the creation of beliefs in the consumer's mind. These beliefs pertain to a brand's 'instrumentality,' meaning the degree to which it enables consumers to achieve, do, or be what they want.