Stephen Denny ONCE SAID:

When you compete against a giant, your first order of business is to understand what a giant has no interest in contesting. Create your defendable ground 'your brand fortress' in a place where they simply won't bother or can't afford to go.

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


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