Trader Joe’s didn’t start off as Trader Joe’s. In 1958 Joe Coulombe bought Pronto Markets and renamed it “Trader Joe’s” in 1967. The first one opened in Pasadena, CA.


Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

Rather use your own email client?