SAAB began as an airplane manufacturer. Their name is shortened from Svenska Aeroplan Aktiebolaget, which is Swedish for “Swedish Airplane Company.”


Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

Rather use your own email client?