The home construction material company Owens-Corning was the first to ever trademark a color. Its pink insulation distinguishes it from competitors and it is the only company in the industry legally authorized to use the color in its products and advertising.
Looking to unlock your brand’s true potential? It all starts with a conversation.
The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.