DID YOU KNOW:

In naming Lululemon, founder Chip Wilson challenged himself to come up with a name that had 3 “Ls” for his new company, because he felt that Japanese consumers would find the name innately North American and authentic.

TwitterLinkedInFacebook

Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.


Rather use your own email client?