After Christian Louboutin sued Yves St. Laurent for infringing on its famous red sole, a U.S. court judge stated that red was too broad a color to trademark in fashion, but allowed a trademark on the bright red outsole, as long as it is paired with a contrasting color. This allows designers to make shoes with red outsoles if the entire shoe is a similar hue.


Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

Rather use your own email client?