The “Chivas Regal effect” refers to something being desired or considered superior simply because due to its higher price tag, regardless of its actual quality. In economics this is referred to as a “Veblen good”.
Looking to unlock your brand’s true potential? It all starts with a conversation.
The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.