Atari is believed to be derived from the Japanese word ataru, meaning to hit the target or to receive something fortuitously. However, it is also rumored to take its name from the Japanese word for “danger” in the strategy game Go.


Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

Rather use your own email client?