Apple employee Jef Raskin came up with the name “Macintosh” after his favorite variety of apple. While it started as a code-name, it stuck and ultimately became the product name.


Looking to unlock your brand’s true potential? It all starts with a conversation.

The branding dialog can never begin too soon. Whether you're facing a challenge or looking to seize a new opportunity, a little perspective may be just what you need to change from the former to the latter.

Rather use your own email client?