Blackcoffee is a Boston brand strategy and naming consultancy working exclusively with brands in transition.

Venn diagram: 1) I never would have thought of that, 2) Why didn't I think of that, Overlap) Deep insights

WHO WE ARE

We provide perspective and judgment for decisions a company is too close to.
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Iceberg diagram: Below the waterline) What drives experience, Above the waterline) What people experience

WHAT WE DO

We work on brand positioning, brand architecture, naming and renaming.

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Venn diagram of a speak bubble and a thought bubble: Speak bubble) What you say, Thought bubble) What people hear

HOW WE DO IT

Through brand signals we align what a brand says with what the market hears.
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consistently one of the leading brand consultancies in the country