Mark Gallagher
Brand Expressionist
Brand expressionist Mark Gallagher, co-founded Blackcoffee in 1994. Mark has always had a passion for the relationship between brands and consumers and is a graduate of Pratt Institute where he studied Communications and Industrial Design.
Mark believes that branding is not about changing an organization's products and services, nor creating embellishments, but rather branding is about managing expectations. If you want to build a successful brand, you have to understand that brands work in two directions: promise and expectation. It is a bidirectional relationship between a company and consumer.
Mark is frequent lecturer at companies, universities, and industry organizations. His second passion is high-performance driving. He is a nationally certified instructor and competes in the BMW Club Racing series.
