Brand STORY
Timberland’s love for the outdoors is the basis for its slogan, “SEEK OUT”. The company is driven to develop products of quality and distinction.
CHALLENGE
Develop conceptual systems for individualized campaigns for both company owned stores and retail partners. Each initiative had to be outlined with clear standards, rules and guidelines for the brand’s in-house marketing and design department to execute over the life of the campaign.
RESULTS
Packaging system maintains brand identity while leveraging brand alignment programs.
Point-of-purchase systems maximize facing real estate while supporting both brand position and brand alignment programs.
Design systems ensure the internal design team’s efforts stay on strategy.
