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Brand STORY
Based in Ketchum, Idaho (Sun Valley), A Tail We Could Wag is dedicated to creating fun things for people and their pets.
challengE
Develop a brand positioning strategy and express that strategy to ensure proper care and feeding of the brand.
results
- Brand packaging system addresses both structural and graphic expressions to create preference in the marketplace.
- Brand aesthetic standards allow the brand to maintain style and tone.
- Brand architecture system delineates specific offerings within the company’s portfolio.
© BLACKCOFFEE® Brand Expression • 840 Summer St. Boston, Massachusetts 02127 USA
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