Brand STORY Sperry Top-Sider is best known for boat shoes that have logged more miles of open ocean than any other, and have out-raced, out-cruised and out-fished any and all competitors, again and again, from 1935 to this very moment.
CHALLENGE Develop a seaworthy brand identity platform for a new extreme conditions boat shoe called Figawi. Named after the infamous three-day sailboat race from Hyannis to Nantucket and back again.
RESULTS
Comprehensive brand identity system outlining the full range of application to communications, products and apparel.
