Brand STORY
Numark is obsessed with designing equipment that meets the individual needs of every DJ. The brand delivers the most advanced line of DJ gear available today. From the amateur to the professional, Numark designs and engineers equipment to stand up to the experience.
CHALLENGE
Develop packaging for Numark’s new product launch, iDJ. This 2-channel mixer enables mobile DJs and iPod enthusiasts to integrate their portable music libraries. The package design had to convey a strategic alignment between the iDJ and the iPod.
RESULTS
Brand packaging mixes the aesthetics of the iPod and Numark brands to visually communicate the idea of seamless integration and illustrates that the iDJ is made to the same exacting standards.
