Brand STORY
The Naked Lion Brewing Company is redefining the ultra premium beer sector. This unique collection of lagers and ales holds a discerning character that is reinventing American beer.
CHALLENGE
Develop and implement a comprehensive positioning strategy, brand identity system, nomenclature system and packaging system that challenge the beer market’s currently accepted views and practices.
RESULTS
Positioning strategy launched the Naked Lion brand as the world’s only collection of “sour mashed” lagers and ales.
Comprehensive brand identity and packaging system allow for extensive line extension while maintaining brand identity and brand value.
Nomenclature system illustrates brand promise while protecting future line extension efforts.
Brand architecture system delineates specific offerings within the company’s portfolio.
