Brand STORY
In 1917, Converse invented the sneaker and began a tradition. Paving the way for a new industry, Converse is an American icon.
CHALLENGE
From strategy to identity, point of purchase to packaging, Converse has engaged Blackcoffee in every aspect of brand development and management.
RESULTS
Positioning strategy helped this truly American brand maintain their “ALL STAR” legacy.
Comprehensive brand identity systems have allowed for line extension within the master brand’s identity.
Brand packaging systems address both structural and graphic expressions to create preference in the marketplace.
Point-of-purchase systems maximize facing real estate while supporting the brand position.
Product naming illustrates the unique promise of each product/product line.
