Bridging the gap between creativity and production.
Sophwell was founded as a print and production brokerage. The company came to Blackcoffee to help unearth what makes them a better choice over their competition and to build a brand identity around that singular position. This would be no easy task, as the target audience would be graphic designers, advertising agencies and corporate marketers.
Together, we examined the company's core competencies, competition and target audience. What we discovered was that unlike traditional printers and print brokers, Sophwell helps creatives turn their ideas and concepts into physical realities in ways that are not expected and often transcend the limitations presented by traditional printing and manufacturing. The company's brand strategy and identity reflect this truth by challenging the conventions of the industry and challenging creatives to be ever more creative.
In bringing this new brand to life, we explored the following:
