A Tail We Could Wag Brand Image 01
Capturing Spirit and Lifestyle
Developing a strategy to ensure the proper care and feeding of the brand.

Based in Ketchum, Idaho, AKA “Sun Valley”, A Tail We Could Wag is an outdoor brand through and through.

Dedicated to creating 
“fun things for people and their pets”, A Tail We Could Wag worked with Blackcoffee to ensure that their heartfelt spirit was conveyed at every consumer touch point. 
From forging their brand vocabulary and brand aesthetic, to the development of packaging and brand extensions, Blackcoffee oversaw the care and feeding of the brand.