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Cannondale

  
 

Brand STORYsmall_arrow_black
Cannondale leads the bicycle and cycling accessories industry with unsurpassed innovation and state of the art technology.

 

CHALLENGEsmall_arrow_black
Develop a positioning strategy to align the Cannondale brand with its mission to create innovative, quality bicycles and cycling accessories that inspire cyclists around the world. Realize that position through the implementation of a comprehensive packaging system.

 

RESULTSsmall_arrow_black

  • Unification of strategy and design has kicked the Cannondale brand into a new gear for a new road.

  • Brand positioning strategy now cycles through every aspect of the Cannondale brand from product to packaging.

  • Brand packaging system addresses both structural and graphic expressions to create preference in the marketplace.

  • Recognized as being one of the 100 most innovative brand efforts, by GDR Creative Intelligence (UK).

 

 

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