Your identity is the image your brand portrays, and the feelings consumers derive from that impression. If your brand is to be competitive in today’s marketplace, as well as tomorrow’s, your brand must extend beyond the traditional constructs of brand identity to become a multi-sensory experience.
Instead of focusing solely within visual and verbal constructs, Blackcoffee develops systems of multi-sensory Brand Signals appealing to a wider spectrum of senses to create richer brand identities. This forms unified communications systems that address a full range of signals from sight and sound to touch, taste, smell and action, creating deeper, more consistent, and accurate impressions on your audience.
A strong brand image speaks volumes towards positioning your brand with consumers and within the marketplace. The Brand Signals that comprise your brand identity fundamentally change the perception of an offering by taking a position, staking a claim and marking your brand’s territory. This builds lasting bonds between brand and consumer, by helping those consumers to navigate their way through the marketplace.
Here are a few of the ways we develop and unearth the Brand Signals that articulate your brand:
A strong visual identity builds trust and is essential to establishing and maintaining a presence in the marketplace—we ensure that consumers see your brand for what it truly is. > learn more
Packaging is a physical brand signal that expresses your brand’s strategic intent both structurally and graphically. We don’t only think outside the box; we think about the box. > learn more