"As I get older I pay less attention to what men say, I just watch what they do."

– Andrew Carnegie

"The more you learn the more you realize you don't know."

– Donald J. Trump

"All design is the process of making experiences. "

– Nathan Shedroff

"Words may show a man's wit, but actions his meaning."

– Benjamin Franklin

"The most exciting business ideas fit on the back of an airplane napkin."

– Carmine Gallo

"The absolute fundamental aim is to make money out of satisfying customers."

– Sir John Egan

"A mind, once stretched by a new idea, never returns to its original dimensions."

– Oliver Wendell Holmes

"There is no greater fraud than a promise not kept."

– Scottish saying

"It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all."

– Edward De Bono

"Music expresses feeling and thought, without language; it was below and before speech, and it is above and beyond all words. "

– Robert G. Ingersoll

"How difficult it is to be simple."

– van Gogh Vincent

"Nobody who ever gave his best regretted it."

– George Halas

"Point of sale is where you reach 100% of your audience 100% of the time. "

– Paul Hudson

"Marketing is the art of meaningful differentiation. "

– John Lederer

"Never underestimate the power of design to differentiate."

– David Reyes-Guerra

"Message + Attitude = Character"

– Gregg R. Bagni
Schwinn

"Is it risky to buy a brand you are not familiar with? 67% agreed with this statement in 1994, 50% agreed with this statement in 2000 and 46% agreed with it in 2002 Yankelovich Monitor."

– Matt Wisk

"Marketers can gain deep brand experience insights from this question: “Think about the 5 brands that have made the biggest difference in your life. Tell us about them. "

– Ian Ryder

"Don’t think about consumer needs in terms of product categories, but rather in terms of consumer experiences."

– James Thompson

"Think about your brand becoming a portal of information and value to your individual customers and consumers. "

– David Placek
Lexicon Branding Inc.

"A brand is the personification of a product, service, or even entire company."

– Robert Blanchard

"“An organization can only ‘walk the talk’ when its managers deliberately shape its internal reality to align with its brand promise…(the brand’s) values must be internalized by the organization, shaping its instinctive attitudes, behaviours, priorities, etc.” "

– Alan Mitchell

"A great brand is a story that's never completely told."

– Scott Bedbury

"Yesterday's weirdness is tomorrow's reason why."

– Hunter S. Thompson

"The empires of the future are the empires of the mind."

– Winston Churchill

"Character may be manifested in the great moments, but it is made in the small ones."

– Phillips Brooks

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."

– Kent Huffman

"If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from his angle as well as your own."

– Henry Ford

"Some kid in his basement is building the next thing."

– Rachel Sklar

"Do something worth remembering!"

– Elvis Presley

"There's no future in digital strategy, but there will always be a future for strategy in a world going digital."

– Bud Caddell

"I learned a long time ago that managing a brand is a lot like shaving, because if you do it every day, you look pretty good. If you miss a couple days, you start to look a little scruffy. Some people like the scruffy look. Our experience is, it doesn't translate when it comes to running a transportation company."

– T. Michael Glenn
FedEx

"The greatest danger for most of us is not that our aim is too high and we miss it but that it is too low and we reach it."

– Michelangelo

"Strategy requires thought, tactics require observation."

– Max Euwe

"I think that if you’re really using the Internet effectively, you’re going to figure out how your brand relates to the individual which is not something that has been a tremendous issue in branding in the past because it has been a one-to-many kind of marketing message outward. "

– Terri Holbrooke
Ziff-Davis

"The Six W's: Work will win when wishing won't."

– Todd Blackledge

"Believe you can and you're halfway there."

– Theodore Roosevelt

"A brand trying to be all things to all people = "blanding""

– Simon Manchipp

"Simplicity is the key to brilliance."

– Bruce Lee

"All great truths begin as blasphemies."

– George Bernard Shaw

"The bitterness of poor quality far outlasts the sweetness of a bargain."

– Unknown

"You can tell the ideals of a nation by its advertising."

– Norman Douglass

"In all matters of opinion, our adversaries are insane."

– Oscar Wilde

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones."

– John Cage

"Without deviation from the norm, progress is not possible."

– Frank Zappa

"You don't have to change much to change everything."

– Mark Rosewater

"A person who never made a mistake never tried anything new."

– Albert Einstein

"A man should look for what is, and not for what he thinks should be."

– Albert Einstein

"The future is already here, it’s just unevenly distributed."

– Gibson William
Author, technologist, futurist

"Creativity can solve almost any problem. The creative act, the defeat of habit by originality overcomes everything."

– George Lois