"It's not what you do once in a while; it's what you do day in and day out that makes the difference."

– Jenny Craig

"Price is what you pay. Value is what you get."

– Warren Buffett

"Don't listen to you customers. They don't know what they want anyway."

– Larry Webber

"Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution."

– Bob Gill

"Change will lead to insight far more often than insight will lead to change."

– Milton Erickson
Psychotherapist

"Design is about problem solving, not about personal preference or unsupported opinion."

– Bob Baxley

"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it."

– Thomas J. Watson Jr.

"You need the simplest version of the idea in order for it to grow naturally in the subject's mind."

– Inception
Movie

"A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company."

– Amir Kassaei

"It is easy to be accurate if you have the freedom to be complicated, and it is very easy to be simple if you have the freedom to shade the truth. What's hard is to be simple and very accurate, and that takes work to figure out what are the simple truths that are going to sustain your case."

– David Boies

"Disagreements often occur simply because the words we use don't mean the same things. Check the vocabulary before deciding."

– Liz Strauss

"Those who don't set goals in life end up being controlled by those who do."

– Paul Sloane

"Everyone has a plan 'till they get punched in the mouth."

– Mike Tyson

"When walt disney announced TV show to promote his movies, other studios were angry. They saw TV as competition."

– Don Florence

"Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home."

– Sergio Zyman
(former) CMO Coca Cola

"If you really want to do something, you'll find a way. If you don't, you'll find an excuse."

– Jim Rohn

"Be yourself. Everyone else is taken. Oscar Wilde"

– Oscar Wilde

"A problem is often half-solved when it is clearly stated."

– Dorothea Brande

"When you aim for perfection, you discover it's a moving target."

– George Fisher

"The essential test of design is how well it assists the understanding of the content, not how stylish it is."

– Edward Tufte

"Your goal is not to make an image. It’s to make a statement!"

– Tom Asacker

"Without strategy, execution is aimless. Without execution, strategy is useless."

– Morris Chang
CEO TSMC

"If you are not a brand, you are a commodity."

– Philip Kotler

"Theories we believe we call facts. Facts we disbelieve we call theories."

– Felix Cohen

"Things are only impossible until they are not."

– Jean-Luc Picard
Commander of the USS Enterprise

"Genius means little more than the faculty of perceiving in an unhabitual way."

– William James

"A product can be quickly outdated, but a successful brand is timeless."

– Stephen King

"A consensus means that everyone agrees to say collectively what no one believes individually."

– Abba Eban

"Good decisions come from experience. Experience comes from making bad decisions. "

– Mark Twain

"What we consider to be different depends on what we consider to be the norm."

– Youngme Moon

"Grow a thick skin and be prepared to take criticism."

– Mark Forrester

"You cannot not communicate. "

– Paul Watzlawick
Psychologist & Philosopher

"If your mind isn't open, keep your mouth shut too."

– Sue Grafton

"Overnight success takes years."

– Tim Marks

"If you don't take a risk, that's a risk in itself."

– Alberto Perlman
founder and ceo of zumba fitness

"There are no commodity categories. Only commodity brands."

– Eric Ryan
founder of method

"Simplicity is complexity resolved."

– Constantin Brancusi
sculptor

"Authentic marketing is not the art of selling what you make but knowing what to make."

– Philip Kotler

"There are bits of the literal future right here, right now, if you know how to look for them."

– Gibson William
Author, technologist, futurist

"A proverb is a short sentence based on long experience."

– Spanish Proverb

"It isn't what they say about you, it's what they whisper. "

– Errol Flynn

"Creativity involves breaking out of established patterns in order to look at things in a different way."

– Edward De Bono

"Example is not the main thing in influencing others. It is the only thing."

– Albert Schweitzer

"A tiny change today brings a dramatically different tomorrow."

– Richard Bach

"If you don't risk anything, you risk even more."

– Erica Jong

"There is a better way to do it. Find it. "

– Thomas A. Edison

"To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful."

– Edward R. Murrow

"There are two kinds of light. The glow that illuminates, and the glare that obscures."

– James Thurber

"The public is the only critic whose opinion is worth anything at all."

– Mark Twain

"The limits of your beliefs define the limits of your reality."

– Adelaide Bry