Define: Visual Identity
Visual Identity
The some total of the brands visual aesthetic. This is comprised of Logos, logotypes, symbols, colors, and other visual elements.
This week’s term:
Non-Durable Goods: Any consumer goods that wear out, or are used up quickly. Their short life expectancy accelerates the replacement cycle. (e.g., drugs, apparel, groceries…)
See: Durable Goods, FMCG
Brand Related:
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