Define: Value Brand
Value Brand
A brand that provides quality that exceeds the value of its price point without differentiating on price.
See: Mainstream Brand, Premium Brand, Ultra Premium Brand, Ultra Value Brand
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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