Define: Ultra Value Brand
Ultra Value Brand
A brand that leverages a reduced price point as its point of difference.
See: Mainstream Brand, Premium Brand, Ultra Premium Brand, Value Brand
This week’s term:
Non-Durable Goods: Any consumer goods that wear out, or are used up quickly. Their short life expectancy accelerates the replacement cycle. (e.g., drugs, apparel, groceries…)
See: Durable Goods, FMCG
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