Define: Ultra Premium Brand
Ultra Premium Brand
A brand respected as being exclusive, elite and/or otherwise catering to a wealthy clientele.
See: Mainstream Brand, Premium Brand, Ultra Value Brand, Value Brand
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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