The unfilled air space at the top of a package, which in the case of bottled liquids, is essential to allow expansion of the contents as temperatures change.
A brand respected as being exclusive, elite and/or otherwise catering to a wealthy clientele.
A brand that leverages a reduced price point as its point of difference.
Particular quality, feature or other tangible benefit of an offering which a competitor's product, although similar, cannot, does not or will not offer; commonly referred to as USP.
The ability of an offering to satisfy a consumer need.