Define: Typography
Typography
Type style(s) specified for any/all brand communications. Typographic standards may use existing fonts, or they may specify a modified or custom-designed font to enhance the brand message.
This week’s term:
Non-Durable Goods: Any consumer goods that wear out, or are used up quickly. Their short life expectancy accelerates the replacement cycle. (e.g., drugs, apparel, groceries…)
See: Durable Goods, FMCG
Brand Related:
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