Define: Trend Forecasting
Trend Forecasting
Market/trend insight that Predicts a given product, service, offering or activity will gain popularity over a given time, based on its progression from "sub-culture" to "pop-culture."
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
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