Define: Sub-Culture
Sub-Culture
Any cultural lifestyles, brands and/or activities that are lesser known, unknown or generally unaccepted within a population and thought to be outside the norm.
See: Pop-Culture
This week’s term:
Heritage Brand: The preferred brands of children, parents and grandparents alike. These brands sustain authority by maintaining relevance.
Brand Related:
Sign up for Brand Related and learn all about brands and branding.
