Define: Sub-Culture
Sub-Culture
Any cultural lifestyles, brands and/or activities that are lesser known, unknown or generally unaccepted within a population and thought to be outside the norm.
See: Pop-Culture
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
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