Define: Spontaneous Awareness
Spontaneous Awareness
Consumer familiarity and/or recognition of a brand when asked to name brands in a given category.
See: Awareness Study, Prompted Awareness
, SalienceThis week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
Brand Related:
Sign up for Brand Related and learn all about brands and branding.
