Define: Rollout
Rollout
The process by which a company introduces a new product and/or service is launched on a region by region basis as opposed to a national introduction—intended to mitigate risk and reduce investment.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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