Define: Relaunch
Relaunch
Reintroducing a brand, product or service into a specific market. The term implies that the company has previously marketed the product but stopped marketing it. A relaunched offering has usually been technically modified or rebranded/repositioned.
This week’s term:
Heritage Brand: The preferred brands of children, parents and grandparents alike. These brands sustain authority by maintaining relevance.
Brand Related:
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