Define: Relaunch
Relaunch
Reintroducing a brand, product or service into a specific market. The term implies that the company has previously marketed the product but stopped marketing it. A relaunched offering has usually been technically modified or rebranded/repositioned.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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