Define: Pull
Pull
Pull promotions aim to generate consumer demand. The offering is pulled through the supply chain as consumers demand that retailers carry the offering, which then creates demand on the producer.
See: Push
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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