Define: Premium Brand
Premium Brand
Any contemporary brand that is respected as holding greater brand value than well-known popular brands.
See: Mainstream Brand, Ultra Premium Brand, Ultra Value Brand, Value Brand
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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