Define: Point-of-Sale
Point-of-Sale
Another term for point-of-purchase: A display that presents a product and provides additional information such as features and benefits.
See: Point-of-Purchase
This week’s term:
Heritage Brand: The preferred brands of children, parents and grandparents alike. These brands sustain authority by maintaining relevance.
Brand Related:
Sign up for Brand Related and learn all about brands and branding.
