Define: Perceptual Mapping
Perceptual Mapping
Analysis of where actual and potential customers map a brand in relation to competitors. This illustrate two or more brand metrics at one time, to graphically compare and contrast relevant data.
See: Brand Mapping
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
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