Looking to revitalize your brand
or create a new one? LET'S TALK
The degree of difference between consumers' perception of the brand and the brand owner's own view and perception of the brand.
This week’s term:
Brand Identity Misalignment: Presenting a brand identity that does not reflect the strategic intent of the brand strategy. This often results in ineffective tactical decisions that damage both brand equity and brand value.
See: Brand Image Map
840 Summer Street
Boston, MA 02127
© BLACKCOFFEE® 840 Summer Street Boston, MA 02127 USA